When G-SMATT Europe took over a multi-story footprint at the ExCel London, they needed more than just a service point; they needed an architectural anchor that matched their high-tech digital display. Our modular LED system provided the “luxury bones” for the stand, creating a luminous landmark that was visible from across the exhibition hall. By syncing our lighting to their brand’s signature blue, we ensured the bar wasn’t just an addition—it was the heartbeat of the entire installation.

Launching the Brand: Our 1.6m illuminated LED Straight Bar creates a high-impact focal point, providing a compact service space while allowing your logo and brand to shine.

While we are often found under the bright lights of the ExCel London, our heart is in the local community. We are thrilled to enter our second season as the official shirt ‘arm sponsor’ for Moore’s Cricket Club in Emsworth, Hampshire, alongside the club’s main shirt sponsor, Manhire LLP Chartered Surveyors.

Just like a great event, a local cricket match is all about bringing people together—acting as a ‘Social Anchor’ for the weekend. Whether it’s a high-stakes trade show or a sunny afternoon at the crease, we believe in supporting the spaces where connection happens.